Did you know that 89% of HR professionals believe AI will improve the interview process? Let that fact sink in for a moment. So it's not a question of if, but when to deploy AI. AI is in fact fundamentally changing the way companies recruit talent. Thanks to AI, you as a recruiter can do more in less time. This allows you to focus your attention on the most important aspects of your job: building relationships and assessing candidates' cultural fit. Technology takes the repetitive and time-consuming work out of your hands, allowing recruiters to focus on the human aspect of recruitment.
AI recruitment is truly transforming the recruitment profession and brings many benefits. For recruiters and candidates alike. We dive deeper into that in this article, so you know how you can use AI to make your job a lot easier.
The 3 biggest challenges of traditional recruitment: this is how AI helps you do it
1. Time-consuming
One of the biggest problems in traditional recruitment is the time a process takes. It can take weeks, if not months, to find and hire the right candidate. The average time to hire a new employee, or 'time to hire', is currently around 62 calendar days. In a market where acting fast is essential, this can lead to top talent taking off. Recruiting and selecting candidates is a time-consuming process, especially if you are lucky enough to receive a large volume of applications. In that case, AI can help you.
Solving with AI: By using machine learning algorithms, AI can analyse large volumes of CVs and job applications in a fraction of the time. AI can recognise patterns and identify the best candidates based on data that a recruiter might overlook. This increases the chances of selecting the best talent.
2. Negative candidate experience
Another major problem you want to avoid as a recruiter is a negative candidate experience. Many applicants complain about a lack of communication and delays during the process, which can lead to frustration and a negative perception of the company. This can impact your employer brand, as a bad experience is shared with others, both online and offline.
Solution with AI: Through chatbots and automatic email updates, applicants can be continuously updated on their status within the process. This prevents frustration among your applicants. Automation also gives you a hand here: candidates can ask questions via the website and receive automated answers via WhatsApp. This removes talent from anonymity and provides a better experience for both recruiters and candidates.
3. Identify latent candidates
Finally, it remains difficult to identify and target passive candidates - people who are not actively looking for a new job. Traditional recruitment methods focus mainly on candidates who are ready for a move, while only a small proportion of the workforce is actively looking for work. The proportion who are not actively looking but are open to new opportunities in their career is much larger, but this group of latent jobseekers tends to be little exploited through traditional recruitment channels.
Mees reinforces this: "Traditional advertising targets active job seekers. With MrWork 's technology, recruiters can now reach latent jobseekers and make the application process low-threshold, leading more people to come forward. This changes the role of recruiters, who can now spend more time convincing candidates instead of just scanning CVs."
Solution with AI: By analysing data from social media and other online platforms, AI can detect potential candidates who may not be actively looking for a new job but are open to interview. This enables recruiters to target these talents before they are snatched away by competitors.
The recruitment transformation by AI
Increased workload, negative candidate perception, inefficiency and missing out on top talent are just some of the obstacles you face as a recruiter. As Mees, CEO of MrWork, pointed out, "Traditional job application is often a slow process with low conversion. Only 1% of visitors to a 'working at' page actually apply."
AI enables data-driven decisions, leading to better hires and a more efficient recruitment process. Organisations that embrace AI recruitment find that they can attract the right talent faster and more effectively, giving them a significant edge in the war for talent.
AI and automation go hand in hand. With MrWork 's marketing automation tool, you'll ensure that you not only attract the best candidates, but also convert them. Contact us for the possibilities.
