Roadmap
The game-changer for agency recruiters
Get started with recruitment marketing automation in 7 steps
01. What is recruitment marketing automation?
Recruitment marketing automation (RMA) is the use of technology to make attracting, selecting and engaging candidates easier.
With RMA, you create a well-oiled recruitment marketing machine that makes initial contact, guides the candidate through the recruitment process and then keeps in touch, for example for future vacancies. All automatically!
What can you use recruitment marketing automation for?
Setting up campaigns
Quickly and easily set up and monitor recruitment campaigns, even without marketing knowledge
Increase conversion
Increase your conversion rate and speak to more candidates by offering low-threshold contact opportunities
Staying in touch
Staying in touch with your talent pools with automated journeys combining email, SMS or WhatsApp.
01
Reaching your target group
Thanks to a link with your ATS and your own content library combined with our data from thousands of historical campaigns, you can set up a recruitment campaign in no time that reaches exactly the right people. Easy peasy!
02
Generating candidates for vacancies
Make responding quick and easy for candidates, for example via a WhatsApp button on your vacancy page. By making responding so easy, you will get many more responses to vacancies.
03
Automatic follow-up of responses
Get the cream of the crop with automated interest and qualification questions, so you can get the best candidates in your sights first and introduce them to your clients quickly.
04
Keeping in touch with the best talent
Finally leverage your valuable talent pools by maintaining 1-to-1 contact with candidates via automated messages. As soon as a candidate is back on the market, you'll be the first to know thanks to your engagement.
02. Challenges and opportunities
Identify your challenges and opportunities and check whether RMA is your lifesaver.
Are these your struggles?
Making first contact with candidates is very time-consuming
- Few (qualitative) applications via traditional recruitment channels, such as Indeed or Linkedin Jobs
- Low response rate in sourcing
No time or insufficient knowledge to tackle recruitment marketing yourself
- Using media agency or marketing freelancer is costly
- No time to reinvent the recruitment marketing wheel yourself
A database full of good candidates that you do nothing with
- Candidate information in talent pool is outdated
- Maintaining personal contact with talent takes too much time
A mess of separate tools that do not integrate well with each other
- No link between recruitment marketing tools and your ATS
- Candidate responses come in in a fragmented way: via WhatsApp, lead forms, your website, job boards, etcetera.
This fixes you with recruitment marketing automation.
Simple
- Let candidates ask questions and express their interest via WhatsApp with no obligation.
- Promote your vacancies on social media, Google and other channels with the click of a button.
- Automatically launch candidate journeys for the candidates in your talent pools to maintain periodic contact and update profiles.
Advanced
- Bring out the best candidates with automated qualification questions. Think questions about experience, certificates and training.
- Receive more applications with lead generation tooling, such as lead forms, Whatsapp ads and a chat on your work-at-home site.
- Build rapport with those in your talent pools by having regular 1-to-1 contact, largely automatically.
03. Define your selection criteria
Make a list of must-haves and nice-to-haves to make a good choice between RMA software vendors. Consider topics such as...
- Is integration possible with your ATS?
- What functionalities do you need?
- Do you get advice and content support from a team?
- Usability: is the tool easy to use?
- Does the software provider offer Dutch-language customer service?
- Dashboarding and analytics: can I see real-time data and make immediate adjustments where necessary?
- What about privacy & security? Think AVG requirements, ISO certifications, etcetera.
- What does onboarding and implementation look like?
Keep in mind who will be working in the RMA software and what their needs are.
Recruiters & Sourcers
- Promoting vacancies
- Track all candidate queries and other messages in one place
- Automating processes
- Improving candidate experience
- Keeping your candidate database up to date
- Engaging with the best talent in the market
Recruitment Marketers /
Labour Market Communications
- Running employer branding campaigns
- Raising brand awareness
- Be visible among the right target groups
- Easy collaboration with recruiters on campaigns
- Monitoring budgets and campaign results
Executive Board & Management
- Real-time dashboarding
- Authorising deployment of campaigns
- Optimal use of recruitment budget
- Reducing recruiters' workload
- Generating reports
- Productivity improvement in team
- One solution for attracting candidates
04. Compare software suppliers
Discover what's possible from recruitment marketing automation software vendors.
Webinars
Schedule demos
Trial
Ask these questions of software vendors to make a good comparison.
- How much time does the implementation take? How will you be guided?
- Can the tool be personalised based on my specific business challenges?
- How do I measure success?
- What are the annual licence fees? On what basis are they calculated? Are they calculated based on number of contacts or users? If I start using more recruitment marketing, do the licence costs increase accordingly?
- What developments or new features are on the roadmap for RMA tooling?
- Can I also use the RMA software for customer contact?
05. Drawing up a business case
Let's talk money.
By using recruitment marketing automation, you save time, make the most of your media budget and become less dependent on media agencies or other external parties. In addition, you make smart use of your talent pools. The investment in RMA software will quickly pay for itself!
Convince your colleagues with other recruiters' results
Royal HaskoningDHV runs up to 15 job campaigns simultaneously and 5 full funnel campaigns a year with a team of 2 recruitment marketers.
"We are still able to keep up with the growing demand from the business thanks to the deployment of RMA software. We could never have done that if we had to set up campaigns all manually on each platform. From request from the recruiter to live campaign, we only need half an hour. Without RMA, this would rather be a few hours per campaign."
Esmee Maton
Employer Brand and Recruitment Marketer
Microsoft specialist Wortell is hiring 60 to 100 new employees a year, despite the war for talent in the IT industry.
“If we weren’t using RMA software, I’d really have to get to grips with the subject matter to set up and manage this sort of campaign myself. Or we’d have to hire someone who already has that expertise. Now the software does this for us, and I can spend my time on things I’m better at, enjoy more, and which help us stand out further, such as optimising the candidate journey.”
Friso Visser
Lead recruitment marketer Benelux
Dura Vermeer got in touch with over 1,800 new people from their target group in 6 months thanks to low-threshold contact opportunities, doubled their talent pool to 173,000 engaged candidates and saw the response rate to InMails increase by 43% among candidates who had seen something from their recruitment campaigns. All through the use of RMA software.
We hear you thinking:
"Nice, but I don't have time for this."
"Yes, but what will it cost?"
"Argh, even more tooling!"
Don't worry, we've got you covered!
"It takes a lot of time, because with software we have to do everything ourselves."
RMA software is all about automating processes to save you time. Thanks to automations and the ATS link, you have job campaigns live in no time. Monitoring takes little time thanks to the clear dashboard with real-time data and because candidates contact you themselves with lead generation tooling, you spend less time on sourcing and other time-consuming recruitment channels.
"Another software package to add."
True, but one that integrates seamlessly with your ATS. You only need one tool to run recruitment campaigns, connect with candidates, build candidate journeys and keep the people in your talent pools engaged and enthusiastic. All 1-to-1 contact can be found in the talent dashboard and all data is automatically synchronised with your ATS, so you never have to do double work. With RMA you fill and maintain the ATS.
"Nice if you have knowledge of recruitment marketing, but in our team we don't have anyone who can pick this up."
No worries, we won't let you swim. The MrWork platform is intuitive to use and you don't have to worry about the complexities of recruitment marketing. The software will fix that for you and/or your Customer Success Specialist will help you. Our team of experts supports and occasionally knows how to tickle and challenge. Because the magic happens at the edge of your comfort zone!
06. Implementation
Ready? Action!
Download the Start with RMA checklist to see if you are ready for implementation and for useful tips in the implementation phase.
07. Regular evaluation and continuous improvement
How to score
Just as ATS software is essential for a recruitment agency, recruitment marketing automation software is just as crucial for success. But how do you measure the success of recruitment marketing automation deployment?
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