Alongside sustainability and digitalisation as key strategic priorities, Dura Vermeer is a frontrunner in recruitment marketing and attracting new talent. You can see this in the way they think about labour market communication and overall (employer) branding. An important theme within this fast-growing company; they continuously have some 230 vacancies. To fill all those vacancies, MrWork 's software solution supports every stage of the recruitment journey. From establishing a consistent employer brand to attracting the best candidates. Dura Vermeer and MrWork have worked together from the very beginning; for more than eight years, this partnership has ensured scalable growth.
Leader in recruitment marketing within the construction sector
"Within our organisation, recruitment marketing and employer branding are high on the priority list. Ultimately, we are successful because we have managed to bind good people to us for 168 years. People who consciously choose Dura Vermeer and who want to take the family business a generation further. By attracting new talent, we ensure the continuity of our work and make Dura Vermeer stronger for the future. In general, we have 230 vacancies continuously. It is crucial for us to fill them in the foreseeable future, otherwise it will stand in the way of the organisation's growth. Therefore, a good recruitment strategy is a top priority for us and we prefer to set it up as efficiently as possible. We really try to be a frontrunner when it comes to innovative recruitment marketing tools and technology. As a result, we are constantly working on innovations and optimisations of our recruitment processes."
" MrWork 's brands and jobs module are frequently used by our recruiters. They now know their way around the systems and how to make sure it works optimally. Recently, the leads module was added in order to get in touch with candidates earlier and that combination just works very powerfully."
Robine de Graaf, Manager Online Media at Dura Vermeer
A long-term collaboration with MrWork
"During the orientation process, we want Dura Vermeer to stay top of mind for the target group, at the right time, through the right channels. MrWork helps us to both set up a well-tailored strategy and ensure smooth and scalable execution. If you look at our figures, you will see that automated campaigns from the MrWork platform contribute to the final job application in 85% of cases. MrWork 's brands and jobs module are frequently used by our recruiters. They now know their way around the systems and how to make sure they work optimally. Recently, the leads module was added in order to get in touch with candidates earlier, and that combination simply works very powerfully. MrWork is a strategic partner for us in every step of the recruitment process. It almost feels like the people on MrWork 's side are colleagues of ours, that's how closely we work together."
"What I like about working with MrWork is that they are also really constantly looking for innovations and improvement suggestions for Dura Vermeer. This is possible because they know the market and our organisation really well, know how candidates move around and what they need. For example, we stepped into the new leads module as a launching customer, because we really believe in it and it contributes to the success of our campaigns."
Robine de Graaf, Manager Online Media at Dura Vermeer
A powerful software solution for scalable growth
"What I like about working with MrWork is that they are constantly looking for innovations and improvements for Dura Vermeer. This is possible because they know the market and our organisation really well, know how candidates move around and what they need. For example, we stepped into the new leads module as a launching customer, because we really believe in it and it contributes to the success of our campaigns. Despite it being a tight labour market, we are still well placed to fill vacancies within the foreseeable future. This is partly due to all the touch points we deploy through MrWork 's technology combined with a strategic approach to our employer brand that is consistently pushed in the market. Together with MrWork, we plan to expand our campaigns in the coming period to best respond to candidate demand. We also want to make optimal use of the system so that it is fully adopted within the organisation. That requires some flexibility from us, but we are looking at those changes with an open mind."
Want to know more? Read the full interview with Robine de Graaf, Manager Online Media at Dura Vermeer here: https:/mrwork.
