Key trends
Recruitment trends
Which recruitment trends are determining employers' success in a tight labour market? At MrWork, we conduct extensive research every year on the most important developments in recruitment marketing. These include changing candidate behaviour, technological innovations, employer branding and the use of data and automation.
On this page you will find an overview of all annual trend reports. It keeps you informed about what is going on in the market and how you, as an organisation, can respond smartly.

Recruitment trends 2026
Recruitment AI Trends Report
Curious about the recruitment marketing trends of 2026? More than 300 recruitment (marketing) specialists from the Netherlands and Belgium shared their experiences. We collected the insights and analysed the results.
The 6 most important recruitment AI trends
The year 2026 will continue to see rapid developments. Based on customer insights, expert input and research, we list the 6 most important recruitment AI trends for you.
On-Demand Webinar: Recruitment AI Trends 2026
In this webinar, we take you through the most important recruitment AI trends. From the rise of AI to the importance of the recruiter experience in technology: you will discover what is changing and how to respond to it.
Watch the replay of the webinar ![]()

Wondering what the trends mean for you?
Whether it's the use of technology, AI, employer branding or data: we are happy to show you how you can capitalise on it today. Get in touch with Annika van Leeuwen.
Archive
Curious about previous years' trends? Check out our reports, blogs and webinars below.
2025
- Report: Recruitment Marketing Automation in 2025
- Blog: The 5 most important recruitment marketing trends for 2025
- Blog: Recruitment marketing automation trends 2025 - 3 quarters on: where do things stand now?
- Blog: From RMA trends to action: review of an inspiring event
- On-Demand Webinar: Recruitment marketing trends 2025
- On-Demand Webinar: Discover the Results of the RMA Trends 2025 Report
2024
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