Find out what's best for you
Many employers agree: recruitment marketing is an indispensable part of recruitment strategy. Those applicants are no longer coming in by themselves! Only then the next question arises: how do you organise the execution of recruitment marketing? Do you use smart recruitment marketing software? Or do you choose to put a recruitment marketing agency to work? In this blog, you will find 7 reasons why tech is the best choice!
7 reasons to choose recruitment software over a recruitment marketing agency
1. In charge of your recruitment marketing
Digitalisation is everywhere. Even in the HR and recruitment field, there are more and more tools available to take work off your hands or make it easier. One advantage of outsourcing work to software is that you remain in control. The same applies to recruitment marketing. If you outsource to a recruitment marketing agency, you lose control. You don't know exactly what will go live when, you are dependent on the agency's available time and it remains to be seen whether they will give you priority as a client if you have an emergency.
You avoid this by being at the controls yourself. In addition, you can respond more easily to changing demand from the business. Consider the situation when extra budget needs to be added to a campaign (when the need is high) or when the campaign can be paused because there are many good candidates in the procedure. With recruitment marketing software, you are in control of your recruitment marketing. This ensures that your campaigns run the way you want them to, at the times you choose.
2. Real-time data insight
By choosing recruitment marketing software, you are also choosing real-time insight into the performance of your campaigns. No need to wait for the next report to arrive in your mailbox in a few weeks. With recruitment marketing software you can see exactly how your campaigns are running, where your target group is responding well and where adjustments are needed. Realtime. So you get the most out of every euro of advertising budget.
Also, it's just really nice when you're in a consultation with a hiring manager to be able to access the real-time data of the job campaign. That way you can hit the nail on the head together!
"I wanted to be able to set up and run campaigns from one central tool, as it would save me a lot of time. At the same time, I do want to turn the knobs myself and have real-time insight into the performance of the campaigns. If you completely outsource the entire process to an agency, you usually don't have those real-time insights and it still feels a bit like a black box into which you throw your money. With recruitment marketing software, I am unburdened and still in control." - Esmée Maton, Employer Brand and Recruitment Marketer atRoyal HaskoningDHV
3. Campaigns live in no time
You know the drill: when applying to an agency for a recruitment campaign, you enter a process of preparation. You discuss your requirements in a meeting, then they will set the strategy and create content and several rounds of feedback until you are all on the same page. Before your campaign is well and truly live, you will be 2 weeks down the line.
While you'd often rather have your recruitment marketing communications - especially for vacancy campaigns - live yesterday than today. By choosing recruitment marketing software, you won't lose precious time. In just a few clicks, your campaigns are set up and running. The same day!
"Recruitment marketing software combined with the standardisation for job campaigns ensures that at DSV we have job campaigns online very quickly. Hiring managers, together with recruiters, can choose from 3 packages for job campaigns with various channels, budgets and distribution. I then put such a job campaign live the same day." - Erwin Peeters, Marketing & Communications Manager atDSV
4. Know where your euros are going
With recruitment marketing tech you can see where your euros are going. Anytime and in real time. That is often a different story with recruitment marketing agencies. 9 times out of 10, you pay an all-in price for a campaign and there is no breakdown between advertising budget and media agency hours. Your euros disappear into a kind of black box....
It can also be done differently. By picking up your recruitment marketing yourself using smart tooling, you decide where to spend the advertising budget. Increase the budget on the most important target groups or the jobs with the highest priority. You decide! You can then see exactly how much of your advertising budget has already been spent and you can dive into the data at a detailed level. This way, you can even see how much money is spent on a specific ad. Not only does this give you valuable insights, it also gives you every opportunity to optimise and make smart use of your budgets.
5. Easy lead generation and follow-up
Recruitment lead generation is becoming increasingly important in recruitment marketing strategies. By providing a low-threshold option for candidates to contact you, conversion rates in your campaigns skyrocket. A good thing! Only if you start working with lead solutions through a recruitment marketing agency, the leads usually arrive fragmented. That way, follow-up takes a lot of time and then the quality of leads often leaves much to be desired.
If you work with recruitment marketing software, lead generation tooling is included and makes recruiters' lives a lot easier. After all, all leads arrive centrally in one place, can be qualified quickly and without recruiters intervening, using automations, and can then be shot through to your ATS with the push of a button. This saves a lot of time and recruiters only have to pay attention to high-quality candidates. Double the profit!
Want to know more about how tech can help you follow up leads quickly and easily? Read this blog.
6. Recruitment marketing software is the budget-friendly choice
One very big advantage of recruitment marketing software: it is scalable, even when you look at the cost. In fact, you pay fixed licence fees for using tech, no matter how many campaigns you run.
If you choose to outsource your recruitment marketing to an agency, the cost picture looks completely different. The more campaigns you run, the higher your costs become. The campaign costs increase proportionally, because you always have to bear agency costs for preparing, setting up and monitoring your campaigns. Software is purchased once and you can then use it as much as you want.
A simple calculation shows that you can save a huge amount of money with recruitment marketing software. For example, you can get MrWork Leads and Jobs from as little as €1,099 per month. For this amount you might just buy 10 hours from a recruitment marketing agency. And for 10 hours a month, you will run 1 recruitment campaign at most. Whereas with the purchase of a software licence, you can run as many campaigns as you want. If you start scaling up your recruitment marketing, your advertising costs go up with it, but not your licence costs. That calculates itself quickly!
7. Automations make your recruitment marketing efficient
A common argument for choosing to outsource recruitment marketing to an agency: we don't have time to do it ourselves. With the advent of recruitment marketing automation, this argument no longer holds true. After all, you don't have to do it all yourself and manually by a long shot. Tools - and especially automations - take a lot of the work off your hands.
In MrWork recruitment marketing software, you set up your campaign in one tool (for multiple platforms) and only need to monitor in one place. There are plenty of automations that make doing your recruitment marketing yourself a snap. Curious about examples of automations? Read our blog "What is recruitment marketing automation?".
"Choosing different channels and setting up and managing recruitment campaigns is much easier thanks to recruitment marketing automation." - Friso Visser, Lead recruitment marketer atWortell
Recruitment marketing software vs. a recruitment marketing agency
Take control of your recruitment marketing, always have insight into the data, put campaigns live in no time, know where your euros are going, keep lead follow-up as efficient as possible, exploit the possibilities of automations and save on recruitment budgets. There is a clear winner between recruitment marketing software and a marketing agency as far as we are concerned!
