Suppose you are looking for new ways to generate job applicants. In the current job market, this is no luxury. Companies are therefore increasingly choosing to make lead generation part of their recruitment strategy. A low-threshold way to get in touch with candidates sooner. Leads that you then entice to join your organisation. But how do you start with lead generation and what possibilities are there to convince recruited leads?
Getting started with lead generation
With lead generation, you easily get in touch with talent that shows interest in you as an employer but does not apply directly. How do you get in touch with them and where exactly do you start? The 3 steps below will help you. With these, you can easily start with lead generation and then build it into a central part of your recruitment strategy.
- Step 1: Start small and focused
When starting with lead generation, it is important to start small. Choose 1 form of lead generation and focus on quality. This way, you can properly test what works and what doesn't. This does not have to take a lot of time. For instance, start with 20 minutes a day from 1 person. Be supported by technology and use auto-replies on messages.
Technology can also support you further. For example, in creating an overview. Which leads came in and were followed up when and with whom, and do you (still) have permission to stay in touch?
- Step 2: Build out and be supported by technology
In phase 2, you start adding team members to handle the flow of quality leads. You can now start expanding to more channels. For example, add social media channels and start using forms, events and/or lead-ads. This is where technology can help you make big strides quickly. For instance, automate your recruitment marketing and use retargeting to get in touch with 'lost' leads.
- Step 3: Automate the process with technology
Step 3 is all about automation. Not only to bring in leads, but also to convince them to join your organisation. Recruitment marketing automation can help here. For example, by using automations (automatically sent messages) on leads you have previously brought in to keep them warm.
In addition, in this phase you use your lead generation as a basis for building talent pools and deploy technology to convert leads into candidates. To do this, you use various tools such as the automated construction of talent pools per function group, personalising the candidate journey. With bulk messaging and automated journeys, you set up automated campaigns that entice your leads to come and work for you.
The combination of technology and lead generation ensures a better candidate journey and more conversion. Not only will you bring in quality leads, but you will also ultimately provide those much sought-after new candidates!
Need help?
Do you also want to get started with lead generation in your recruitment strategy, but lack the tools to get started? Schedule a demo with one of our experts and they will tell you how best to implement lead generation in your specific situation.
