A shortage of qualified staff, low willingness to apply and fierce competition among employers for the best talent. These labour market challenges combined with the decreased effectiveness of traditional recruitment channels (such as job boards and sourcing) have meant that recruitment has become a labour-intensive job. Many recruitment (marketing) teams are overflowing, while demand from the business continues to grow. Is team expansion your only option to cope with the increasing pressure on capacity? In this blog, we will show you another option. An option that will not only make you recruit more efficiently, but also more effectively and more cheaply.
Recruiters and recruitment marketers perish in the workplace
With the war for talent between employers and the low willingness to apply among candidates, recruiters today are taking a lot of crumbs to get and keep their recruitment pipeline filled. More and more time goes into making contact, and all the recurring, administrative side tasks don't help either.
Recruitment marketers are in the same boat. Almost every hiring manager wants more visibility for his/her vacancy and recruitment campaigns need to be created and monitored continuously. Once you have 10+ job campaigns running simultaneously, it's not so easy to keep track of everything and keep an overview.
As a result, the team is running up against their limits, but those hiring managers can't wait for their new employees either. What to do?
6 reasons to choose recruitment marketing automation over team expansion
Often, only one solution is looked at when faced with a capacity challenge: expanding the team. But there is more to choose from, like streamlining your processes with recruitment marketing automation software. We give you 6 reasons to choose RMA instead of team expansion.
1. Save time instead of adding it
By hiring a new recruiter or recruitment marketer, you’re adding more hours to your team. But wouldn’t it be better to save time in your current processes? You can achieve this with recruitment marketing automation. It allows you to set up campaigns in no time at all, reduces the need for coordination with external parties, automates recurring routine tasks and more. Read about all 7 ways to save time with recruitment marketing automation in our blog.
By choosing to save time rather than -add, you are opting for a scalable solution. A new colleague gives you up to 40 hours of extra capacity per week, while software saves you infinite time. Your processes become more efficient and you will ultimately gain much more from that, especially if the number of vacancies to be filled each year keeps increasing.
2. The future-proof choice
Recruitment marketing has become, and will remain, an integral part of modern recruitment strategy. It is crucial to showcase yourself as an employer in order to attract the right candidates. Besides, applicants have become used to an equal process and that will not suddenly change if the economy fluctuates.
In short: you need recruitment marketing. More and more probably. And if you then keep doing everything manually - creating job campaigns on every platform, liaising with talent, choosing the right channels to reach your target audience, etcetera - recruitment marketing will take more and more time. By deploying RMA, you will keep your recruitment marketing activities manageable and be ready for a future where recruitment marketing plays an even bigger role in the success of your recruitment strategy.
3. Not dependent on one person
Technology is always running, something that is not always possible with human teams. A recruiter or recruitment marketer may temporarily drop out or leave the organisation, creating a knowledge gap. With recruitment marketing automation software, you don't have those risks. Even if someone is ill or unexpectedly absent, you don't have to worry about your campaigns and automated lead follow-up. That just keeps running!
4. More fun work for recruiters
No recruiter became a recruiter to transfer candidate data day in and day out from one system to another, set up proper tracking or send thousands of InMails manually. Most recruiters choose the profession because of the human aspects of the job: being in touch with people, making the right match, thinking about someone's potential and ambitions.
By automating routine tasks as much as possible, recruiters can focus on their most important work. This gives them so much more job satisfaction and enjoyment! In addition, RMA increases the success of your recruitment efforts in various ways (e.g. by using lead generation) and for many people, work is more fun when it goes well. If you can fill vacancies with less effort and hassle, that's always welcome, right?
5. Recruit more effectively
You can keep doing what you've always done or work smarter. By hiring a new recruiter or recruitment marketer, you will not change anything in the way you work and will therefore end up with more of the same. Team expansion therefore does not directly improve time-to-hire or cost-per-hire.
It's a different story when - using recruitment marketing automation - you add new recruitment methods to your strategy. For example, you'll see that lead generation can easily increase your candidate conversion from a meagre 1% to 5% or even 10%. As a result, you get more candidates from the same efforts and the same budget!
6. Lower costs
The previous 5 points combined will ultimately save you hard euros by choosing recruitment marketing automation software. You'll set up your processes more efficiently and thus get more done in less time. On top of that, you'll bring in more candidates due to the improvement in effectiveness.
Plus, you can rest assured that the software will always be running and your team will be more comfortable in the competition by not having to deal with time-consuming routine tasks. We probably don't need to tell you that happy recruiters are more successful than overworked recruiters!
Which will you go for?
Are you going to continue expanding your recruitment team? Or will you opt for a more efficient, cost-effective and future-proof strategy using recruitment marketing automation? Let us know if you’re going for the tech option – we’d be happy to show you the power of recruitment marketing automation.
