Ask recruiters and recruitment marketers how things are going at work and 9 out of 10 will say, "Busy, busy, busy!" Time is one of the scarcest resources today and so there is a great need to work smarter and save time. Recruitment marketing automation is the saving grace in this story, as this software makes the work of recruiters and recruitment marketers easier, faster and more fun. In this blog, we share 7 ways you save time with recruitment marketing automation software.
"Do we have to do everything ourselves then?"
No, definitely not. Recruitment marketing automation software takes a lot of work off your hands. Even if you currently outsource your recruitment marketing to an external agency, you will save time by doing it internally. But only if you do it in combination with smart software, because it will make sure you get more done in less time.
7 ways to recruit more efficiently with recruitment marketing automation software
1. Campaigns live in a few clicks
If you have to create job campaigns on every platform, choose the right settings and add content manually, publishing a job campaign is a time-consuming task. Especially if you want to advertise on multiple platforms, such as Linkedin and Meta.
With recruitment marketing automation (RMA) software, you can have a job campaign up and running in no time. Thanks to the link with your ATS and the content management hub, you immediately receive a campaign proposal with the right settings and content for various platforms. You run through this, make any necessary adjustments and hoppa. Your campaign is running and the candidates can start flooding in!
"Thanks to recruitment marketing automation, from campaign request from the recruiter to going live only takes us half an hour."
- Esmée Maton, Employer Brand and Recruitment Marketer at Royal HaskoningDHV
2. Less coordination with others needed
If you currently work with a recruitment marketing agency for your recruitment campaigns, you will recognise the long-winded process from request to campaign going live. Before your campaign is well and truly live, you are dozens of emails on campaign details further on. This secretly takes up a lot of time and also slows things down enormously.
It often happens that campaigns are online days or even weeks later, when they could have been online the same day. If you had been at the controls yourself and let the right software support you.
So skip all those intermediate steps and opt for recruitment marketing automation software. It allows you to quickly and easily put recruitment campaigns live yourself. Without emailing back and forth for days to fine-tune the details.
3. Recruitment marketing automation as an assistant for manual jobs
Routine tasks, such as exporting responses to your campaigns to your ATS or transferring campaign data to spreadsheets, are time-consuming and often not the most enjoyable. With automations, you now let your assistant do these tasks: the software. For example, you can automatically set up social media ads, send relevant candidates a message about their availability or shoot new leads to your ATS. No human hand needs to be involved!
Recruiters focus on the work they have chosen: making the right match. Let software take care of all those side tasks!
4. Everything in one place
Checking how the recruitment campaign on Linkedin is running, adding new employer branding content on Meta, checking how many applications we received in total for that vacancy and via which channels. All those 'even moments' together cost a lot of time. Especially because you constantly have to switch between tools and platforms and collect data from different sources (your ATS, advertising platforms, lead forms).
By centralising recruitment marketing in one tool, you have everything together. You set up campaigns (for multiple platforms) in one place and in the dashboard you can see at a glance how the campaign is running. Not only does this make you work faster, you also make better choices. After all, you have a complete overview of all your recruitment marketing efforts and can immediately see what is working well and what is not. That helps!
"Choosing different channels and setting up and managing recruitment campaigns is much easier thanks to recruitment marketing automation."
Friso Visser, Lead Recruitment Marketer at Wortell
5. No more recruiting from scratch thanks to talent pools
If you have talent pools with engaged and qualified candidates, you can draw from them when a new vacancy arises. No need to start a whole new recruitment process, as you may already have the right candidate for the job in your talent pool. However, it is crucial that you maintain good contact with the candidates in your talent pool. You can't do this manually, but with software you can!
With nurturing campaigns you can automate contact moments with talent. With regular messages - for example with interesting market developments or tips & tricks for your LinkedIn profile - you build a strong bond with the candidates in your talent pool. You can also regularly check whether they are thinking about a transfer and what their wishes and ambitions are for a future job. If a vacancy then arises within your organisation that suits this candidate perfectly, you will have that vacancy filled in no time!
6. Replace sourcing with lead generation
Sourcing as a recruitment channel is not always very effective. Searching and approaching candidates takes a lot of time and, due to low response rates, produces few candidates. But then, what to do? The labour market is tight and candidates' willingness to apply is low, so many employers see a meagre 1% conversion rate on their work-by site. And the recruitment funnel needs to be filled after all!
You can fix that with lead generation. With it, you offer potential candidates a low-threshold opportunity to contact you. It's a great intermediate step for many candidates. They are not yet ready to apply for a job, but asking a question or leaving their details for a no-obligation call might be what they want. With lead generation, you make it super simple for candidates to get in touch. And then they do.
We regularly see inflow increases of up to 300% with the addition of lead generation. This way, your recruitment pipeline fills up with talent and you can put time-consuming sourcing on the back burner.
7. Automated follow-up of recruitment leads
If you get started with lead generation, you may suddenly receive dozens of messages a day from candidates. It is essential to follow up this contact properly and quickly. Otherwise, it damages your employer image. Here too, recruitment marketing automation is your hero. With it, you centralise all 1-to-1 contact, keep an overview of all ongoing conversations and not a single candidate is lost in other chats, e-mails and apps.
You can also use automated welcome messages, interest questions and qualification questions to follow up leads. This way, you link a candidate directly to the right person and automatically cherry-pick. Recruiters focus on the best-suited candidates and the software does the rest for you. Read more about following up recruitment leads quickly and easily.
No worries about implementation
We admit: implementing new tooling always takes time. But don't worry, we will help you with that! During the implementation phase, you can count on your personal implementation manager, the team will receive training (which can always be found in your own knowledge base) and there is an in-app chat available for all questions. So we make it as easy as possible for you. And we know for sure that you will earn back the time required for implementation in no time once you start working with the RMA software. You will reap the benefits immediately!
Even after implementation, you are not alone. Your customer success manager will support you with advice and tips, for example for benchmarking your data, optimising your campaigns and experimenting with new channels. This way, we make sure you get the most out of the software!
Get more done in less time
In short, with recruitment marketing automation software you get more done in less time. You get more candidates with less effort and in less time. And we all know: time is money. So in the end, this efficiency drive will reduce your cost-per-hire.
Last but not least: you make the recruiters and recruitment marketers in your team happy, because their work becomes easier and more fun without all those manual jobs!
