Video content is facing a drastic metamorphosis. Best practices can be thrown in the bin. New times are also dawning for social recruitment when it comes to video. Is that a bad thing? Definitely not!
Opportunities up for grabs
The mensch is a visually inclined being. With pictures, we are better able to absorb information and get a feel for a subject. It is one of the many theories why video content is so popular. MrWork supports this theory. Target audiences across networks are less responsive to static content. The attention span is short with this group. We see that moving, fast-paced images generate much more engagement. Look at retail marketing, for example. Almost all content here consists of moving images. Because the recruitment market often follows the trend of marketing closely, we see many opportunities there. We signal what is happening and can thus respond to the challenges within our market.
Informing becomes triggering
What challenges? It is mainly in enticing the target audience. Previously, social networks were mainly used to inform. The one-sided sending of information. But that trend has given way to a new truth. Video content lends itself more than ever to triggering potential candidates. Not immediately giving away all the info in your message, but enticing them to click through to, for example, a landing page. This way, you keep the attention for longer and the candidate journey is more extensive, which means more chance of getting your target group familiar with your employer brand. Look at Instagram Stories, for example. Razendpopular and above all fast. It lends itself perfectly to planting a seed with the viewer and linking a follow-up step to it.
A quarter of a minute
But how will video content evolve? What can we expect? Style is more important than ever. It's all about recognition. Video content with its own identity increases engagement. If we look at another new trend, we are once again reminded: video content has to be short, shorter, shortest. Previously, videos 30 to 60 seconds long worked perfectly well. Viewers would often give a video a minute to watch. This phenomenon seems to be over. Now, if you haven't triggered the target audience in the first 5(!) seconds, you can forget it. Successful video content now often has a length of 6 to 15 seconds. That's not much, indeed. Because how do you convey the right message in no more than a quarter of a minute?
At MrWork, we work with specialists who can tell you all about it. Want to know more? Send me a message via the button below and I will contact you to share with you the secret of successful video content!
