Quick and easy contact with candidates is becoming increasingly important. It is therefore logical that more and more companies are integrating chat into their recruitment marketing strategy. After all, sending a message to a recruiter is a snap. But there are several advantages you can achieve with chat tools; we have listed them for you.
Easy contact with your target group
Chat apps offer the possibility to get in touch with your candidates personally earlier in the candidate journey, before the conversion or application phase. You communicate directly with a candidate who shows interest in your company. Ideal to really get to know your target group. That way, you find out what drives them. But there is another advantage: you also get a better idea of your entire online target group. What questions do they have? What needs do they have? With this knowledge, you can easily optimise your communication towards your target group.
Remove your candidate from anonymity
Chat functions ensure that you remove your candidates from anonymity early in the candidate journey. This offers the ideal opportunity to introduce your candidates to your company and tell them more about what you have to offer as an employer. You bring forward the moment of personal contact; you do not speak to a candidate for the first time until he actually applies for a job. In this way, you remove a threshold.
On the other hand, the candidate also benefits. Whatever chat tools you use, your candidates can easily get in touch with their potential new employer. After all, you send a message quicker than picking up the phone to make a call, especially for a millennial. candidates ask questions to a recruiter in a quick and targeted way and say goodbye to the barriers of an application or cover letter with CV as a first point of contact.
Open, flexible and visible
The opportunities are there for the taking. For instance, it is interesting to roll out Whatsapp, Messenger or other chat apps at several points in the candidate journey. In this way, low-threshold contact is already possible during the introduction phase and at the same time, you create even more effective talent pipelines that you can supplement with valuable potential candidates. Valuable in both the short and long term.
Want to know more?
If you want more tips and tools to get started with marketing automation, contact us for a no-obligation online meeting with one of our experts. They will be happy to discuss your current situation with you and tell you in 30 minutes where the opportunities lie for your organisation.
