From now on, you recruit smarter, faster and more personally with the Recruitment AI Assistant in the MrWork platform. This digital colleague takes repetitive work off your hands, ensures direct follow-up of applications and keeps candidates engaged - without the need for a recruiter. You thus realise a better candidate experience, more efficiency and a finer recruiter experience with a single solution. What exactly can the Recruitment AI Assistant do for you? You will find out in the practical examples in this blog!
AI is changing recruitment
AI has been the hot topic of conversation within recruitment (marketing) teams for quite some time. It is the number one trend according to the MrWork RMA Trends Report and AI recruitment tools are popping up like mushrooms. Not surprisingly, because AI can help solve the most common bottlenecks in recruitment, namely:
- Not enough (relevant) traffic on your recruitment site
- Low conversion from visitor to applicant
- Following up candidates is too slow and/or time-consuming
- No interaction with candidates in talent pools
As Mees van Velzen puts it in the webinar about the MrWork Recruitment AI Assistant: "With the advent of AI, I feel like a detective in the 1990s who suddenly has DNA research at his disposal, enabling him to solve 80% more cases. AI is such a game-changer for recruitment too. And exactly for that reason, we developed an AI assistant that not only thinks along, but really takes work off your hands."
This is how the Recruitment AI Assistant supports your recruitment process
AI takes manual work off your hands. That's what this assistant in MrWork 's RMA software does for you. In a nutshell, then. Specifically, you can think of the following applications, among others:
- Qualifying candidates;
- Take over administrative tasks such as rejecting candidates, scheduling an interview or entering candidates into your ATS;
- Interact with candidates in your talent pool to keep them engaged with your organisation;
- Send invitations to recruitment events;
- Answering candidates' questions;
- Guide applicants through their process by helping them prepare for their interview;
- Check availability of people whose assignment is about to end - especially interesting for recruitment agencies and staffers.
And much more!
Why you want this digital recruitment assistant
The big difference between chatbots - which you may already deploy - and this AI Assistant is the actual interaction. The Recruitment AI Assistant finds its own answers to questions (based on input and training), can react better if a candidate reacts differently than expected and takes care of follow-up actions resulting from conversations with candidates itself. Chatbots are static, the AI Assistant is far from it!
Because the Recruitment AI Assistant can perform tasks itself, you create unlimited administrative clout in one fell swoop. Recruiters no longer have to worry about spending hours on non-relevant candidates, because they have already been filtered out by the Recruitment AI Assistant. This allows recruiters to focus on the best candidates in the market.
Don't be afraid that candidates are not happy with this development. Several studies show that candidates are ready for the use of AI in the recruitment process. (e.g. Bullhorn Talent Trends Report 2024 and academic research) Especially if it improves speed and overall experience. In addition, you can give this digital assistant exactly the frameworks you want. How strict should the assistant be when qualifying, how quickly should a candidate be passed on to a recruiter, what to do when in doubt. You determine the frameworks within which your Recruitment AI Assistant works!
Finally, the Recruitment AI Assistant works together with your ATS and, for example, Teams or Slack, so that you always have the right info at hand wherever you are.
3 use cases in practice
MrWork has developed this Recruitment AI Assistant in collaboration with several customers and has already seen several use cases in practice. We delve into 3 popular applications to give you a better idea of how to deploy your new digital recruitment colleague.
1. Every application followed up instantly, without recruiters' time investment
Many employers struggle with low conversion rates and therefore increasingly deploy soft conversions (such as lead ads, chatbots and WhatsApp pop-ups). These additions create more responses, but often also an even busier recruiter. After all, who has to follow up on all those responses!
With the Recruitment AI Assistant, you avoid this problem by having technology do it for you. In practice, this can look like this:
- Candidate clicks application button and Recruitment AI Assistant launches.
- The AI Assistant asks about the candidate's interest, offers relevant vacancies and checks if the candidate meets the requirements for the job they are interested in.
- If a candidate meets all the requirements, then the Recruitment AI Assistant itself schedules a telephone appointment between the recruiter and candidate. The assistant confirms this appointment, e.g. by e-mail.
- If the Recruitment AI Assistant has doubts about the candidate's suitability, he will transfer the conversation to a recruiter.
- If the candidate is not entirely suitable, the Recruitment AI Assistant refers the candidate to other relevant vacancies and/or asks the candidate if he or she wants to create a job alert for similar vacancies in the future.
- The Recruitment AI Assistant processes information in the MrWork Inbox and the linked ATS. Think of creating a candidate profile in the ATS or enriching it with details and tags.
This way, candidates always get an immediate response to the application and know in no time what the next step is. In addition, while candidates initially like not being in direct contact with a human, they like the fact that they can come whenever they want. For recruiters, the AI assistant takes a lot of work off their hands, leaving them with only promising candidates.
2. Answering questions and maintaining interest
The Recruitment AI Assistant is perfect for answering candidates' questions. Whether it is about the culture, the application process or the terms of employment, by feeding the Recruitment AI Assistant with the right information, it can answer a wide range of questions. And if the assistant does not know the answer, it connects the candidate to a chat with a recruiter. This way, the candidate always has immediate answers and the recruiter does not have to spend time answering questions. Win-win!
In addition, the Recruitment AI Assistant can try to hold candidates' interest by suggesting to create a job alert for the candidate. Or even apply for a job! This way, you stay better in touch with your target group without costing extra time or money. The follow-up action - such as creating the job alert or processing the application - also happens automatically, of course, and the recruiter sees this reflected in the MrWork Inbox and optionally the ATS.
3. Stay in touch with talent pools in your ATS
Employers put an incredible amount of time and money into reaching and activating candidates. But far from all those who respond end up becoming new colleagues. These candidates - sometimes thousands - may be in the database, but 9 times out of 10 nothing happens with them. A shame, because these are the very candidates who have already shown a clear interest in your organisation!
With the Recruitment AI Assistant, you change this. You import your talent pools from your ATS to the MrWork platform and from there the Recruitment AI Assistant starts an automated flow. Think of an email 6 months after the first contact asking if the candidate would like to catch up. Or maybe want to set up a job alert. Or become available soon because of an expiring assignment. You name it!
The AI Assistant then handles the responses itself. That could be scheduling a phone appointment, creating a job alert, updating the candidate profile in the ATS or, conversely, removing a candidate who no longer wants to be contacted. All without manual work for recruiters!
What's next?
With this new solution, we are taking a big step forward, both for candidates and recruiters. Automation and interaction go hand in hand with the Recruitment AI Assistant, saving time as well as providing finer experiences. We won't stop there, of course. Still on the MrWork AI roadmap this year are AI bidding optimisation and AI targeting in campaigns and the AI flow builder.
Want to know more about the Recruitment AI Assistant? Watch the webinar back or pull our experts' jacket.
