Jan van Goch and Mees van Velzen join forces to further grow MrWork in both the Dutch and international recruitment markets
Rotterdam - 09-01-2024 Jan van Goch starts in a role where he will support management in the future growth of MrWork - a leading SaaS solution for automating recruitment processes. Van Goch brings extensive knowledge of the recruitment market, along with his years of experience as co-founder of Connexys.
In 2001, together with Gijs van Heijst, he founded Connexys, which quickly grew into the market leader in recruitment software. After leaving Bullhorn in 2018 as VP Marketing EMEA, he started focusing on mentoring companies and entrepreneurs. In recent years, van Goch has remained active within the HR-tech market. This includes his active involvement in Textkernel and In2Dialog as a board member and investor.
Good match with MrWork
Given Jan van Goch's years of experience within the HR and recruitment tech landscape, an active role within MrWork is a logical step. MrWork is a fast-growing scale-up that develops recruitment marketing technology to support companies in their online recruitment process. MrWork 's mission is to connect organisations with all candidates relevant to them online using its technology.
Working with MrWork suits van Goch well "I feel a good click with MrWork's DNA. It's a cool club to work for and with with a lot of ambition. Within the recruitment industry, I see the development that recruitment marketing should have an increasingly important place within a company. MrWork has great solutions for that."
Many recruitment teams now do 'something' with recruitment marketing, but this is also often outsourced to (marketing) agencies. MrWork helps organisations get a grip on their own recruitment.
"The data shows it: there is often traffic on a work at site, but only a small proportion of these visitors apply. The vast majority disappear without knowing why or where to go. The question is how to get in touch with all those potential candidates (and thus achieve more conversion), but also how to actively stay in touch with candidates who are already known. Via easily accessible contact moments and good candidate nurturing (both easily realised via the software), MrWork helps in this challenge. It is, as it were, the cockpit of your online job market communication", says Jan van Goch about MrWork.
The role of Jan van Goch within MrWork
MrWork has ambitious growth ambitions. This phase suits van Goch well: "The phase MrWork is currently in is very recognisable. I experienced it myself earlier with the development of Connexys - the organisation had to move to the next phase. My role within MrWork will mainly lie within that further development. How are we going to ensure that we make the right choices to grow and get the organisation ready for the next phase."
Over the coming year, Jan van Goch will actively hold this role within MrWork to help accelerate the organisation's growth.
"I very much believe in MrWork 's potential and am looking forward to this close cooperation. They work for many great companies and have a loyal customer base. What is unique about MrWork is that they have an innovative technological solution as well as a lot of in-house knowledge about the recruitment marketing domain. That's why clients are happy."
Jan van Goch
"We are happy and proud to have Jan on board. He has already gone through the phase of scaling a business that we are currently in. That experience, combined with his specific knowledge of our market and his network make this a fantastic opportunity for us. There is also a good click with the management, which makes the cooperation very natural."
Mees van Velzen, founder and CEO of MrWork
