Rotterdam, February 2025 - Getting recruitment sites to really convert? Meet MrWork x PADDAP.
PADDAP and MrWork take another big step, an integration between the recruitment site framework 'Talentwave Solution' & full Recruitment Marketing Autiomation (RMA) software. What does this mean for our customers? More conversions, fewer anonymous visitors, lower acquisition costs and more candidates!
This powerful collaboration:
- Complements primary conversions - applications (3% on average) - with secondary conversions.
- Introduces application and contact via WhatsApp, lead magnets or other low-threshold interactions, good for an average of 5% extra conversion.
- Makes follow-up easy: thanks to smart automated communication flows where you follow up leads effortlessly via tools such as SMS, Whatsapp and email.
Perfect for companies with both low and high traffic who want to get more out of their recruitment sites.
Attract and retain: the perfect combination
MrWork is a leader in recruitment marketing automation and helps organisations reach passive and active talent, build and maintain talent pools to generate more job applications. PADDAP focuses on building smart and converting recruitment sites that integrate seamlessly with ATS systems.
With the Talentwave Solution framework, PADDAP creates a platform that allows companies to give their (employer) brand the stage it deserves and attract top talent. Integration with smart tools like MrWork 's ensures they get maximum value from their visitors.
"Together we build a personalised journey for the candidate," says Martin de Ruiter, CCO of MrWork. "From initial introduction to qualitative and low-threshold intake and contact opportunities for candidates."
Innovation through collaboration
Thanks to the integration of data and tools, employers get a complete picture of the candidate journey, website and inflow. MrWork 's insights provide a better grip on the recruitment process, while PADDAP's expertise and technology help visitors land and navigate the career website.
"Sharing data between our systems makes it possible to see not only how candidates enter the organisation, but also what it takes to convert to the right job at the right time," said Thijs van den Berg, Co-Founder of PADDAP. "It's a win-win for both employer and candidate experience.
Seamless candidate journey
With this collaboration, MrWork and PADDAP focus on supporting employers throughout the entire process: from attracting and converting talent to intake within the ATS.
Employers need not only more applicants, but also intrinsically motivated candidates who are looking for a sustainable match between company and personal motivations," said Martin.
The collaboration between MrWork and PADDAP marks an important step in the development of a complete and forward-looking approach to recruitment marketing.
About MrWork
MrWork specialises in recruitment marketing automation (RMA) and helps employers reach, engage and convert the right candidates. MrWork technology helps companies get to know candidates at an early stage of their job orientation. Thus, MrWork 's technology ensures an improved inflow of relevant talent.
About PADDAP
PADDAP is an expert in building smart recruitment sites that are not only attractive and user-friendly, but also strategically designed to maximise conversions. PADDAP's Talentwave Solution framework integrates seamlessly with ATS systems and provides employers with a platform to powerfully establish their employer brand and attract talent. "Our mission is to give every employer in the Netherlands a platform to express its employer brand. So that you appeal to the people who suit you," Thijs says.
