In a competitive job market, where talent is scarcer than ever, recruitment agencies are struggling with challenges such as low response rates, candidate dropouts during the process and untapped potential in talent pools. Recruitment marketing automation (RMA) offers a solution that not only saves time, but also attracts and engages candidates. Find out how three recruitment organisations are successfully applying it.
At clients' request, we omit organisational and personal names in this case.
1. 90% less time needed for qualification
About the client
This specialist mediates temporary and permanent jobs in logistics. Hum ambition: to become the largest in the Netherlands in this sector. To do so, they just need a constant flow of candidates.
The challenge
Previously, they achieved this inflow through social media campaigns that were set up and monitored manually by a media agency. They regularly used lead forms in these campaigns to lower the threshold for responding and thus received many responses, but follow-up was an issue. Recruiters could not respond to all messages quickly and spent a lot of time on irrelevant candidates.
Deploying MrWork software
By working with recruitment marketing automation software from MrWork, this recruitment agency has been able to remove the middleman of the media agency. With automated social media campaigns and smart soft conversions, they now reach and convert more candidates effortlessly.
Whether candidates respond via in-ad forms or the Whatsapp pop-up on the site, all responses now flow into one multichannel inbox. Automations immediately perform a pre-selection on each candidate. Based on the answers to selection questions, candidates are given a ranking of 1 to 5 stars, so the recruiter immediately sees which are the top candidates.
RMA's results for this recruitment agency
- More insight into ad budget spent and campaign results. Which campaigns work best? When are which ads running? How much of the amount has been spent now? Recruiters can now easily find the answers to all these and many other questions themselves.
- 90% time savings in initial candidate qualification and improved quality of inflows thanks to automated qualification questions.
- Streamlined communication with candidates through one clear dashboard instead of fragmented into email, WhatsApp and more.
- They save on hiring media agencies and invest that budget directly in reaching and activating their target audience.
More insight and overview, lower costs and a more efficient process thanks to RMA!
2. 50 extra candidates per month
About the client
This recruitment agency has been a well-known face locally as a broker of permanent and temporary technical staff for 10 years. They work with 10+ recruiters and have ambitions to grow further. They also want to maintain their image as a reliable party that can deliver quickly.
The challenge
The biggest challenge? Generating more inflow. Because more candidates means more business. Previously, they used a media agency for their individual job ads, but there was no strategy behind it, there was no cohesion between the ads and the data was fragmented. They wanted to take the next step in recruitment marketing.
Deploying MrWork software
This recruitment agency is now using MrWork s RMA software to realise their growth ambitions. They run targeted campaigns and differentiate between branding campaigns to increase their awareness and conversion-oriented campaigns that focus on engaging with candidates.
They also use soft conversion / lead generation tactics to increase candidate inflow. For instance, they deploy lead ads, there is a WhatsApp pop-up on the website and recruiters link to lead forms and WhatsApp from their Linkedin profiles. All to make it as easy as possible for candidates to get in touch.
RMA's results for this recruitment agency
- Thanks to MrWork 's complete pre-apply solution, they get to know talent before they apply.
- Candidate conversion has increased substantially.
- There is a clear opt-in / opt-out structure, making them AVG compliant.
With RMA software, this recruitment agency grew faster than ever. They now speak to 50 extra candidates per month and have already achieved 5 extra placements from that in 6 months.
3. From outbound to inbound recruitment
About the client
Over 100 years of experience and thousands of employees. Staffing organisations of this size are also continuously optimising and innovating their recruitment strategy. For these staffers, recruitment marketing and automation have proved crucial to their strong growth.
The challenge
This client has now been using MrWork software for 5 years. Initially, the challenge lay in getting started with recruitment marketing. There was just a website with some vacancies, but that was not enough to reach and convert their scarce target group. Therefore, a need for branding and campaigning arose.
Later, this staffer grew such that the recruitment need increased dramatically. The recruitment team put a lot of time into sourcing, but due to the low response rate, this was not very effective and they started looking for other ways to attract talent.
Deploying MrWork software
When this staffing organisation started using MrWorks RMA software, the focus was on employer branding campaigns. Over the past five years, the deployment has continued to expand. Now the platform is used not only for campaigns, but also for lead generation and nurturing. For instance, contact with talent pools is maintained via automated messages and incoming messages from candidates are processed faster.
Soon, they will start working with automations to increase placement rates. For this, they are setting up automations that reactivate candidates whose assignments are about to expire and automatically offer new assignments.
RMA's results for this staffing organisation
- Consistent employer branding campaigns increased candidate inflows to the point where they initially had more qualified candidates than assignments in difficult industries.
- Conversion on the work-by site increased from 2% to 5%, meaning sourcers now focus on following up inbound leads instead of undertaking outbound activities.
- The recruiter experience is greatly improved by allowing recruiters to engage with the best candidates. In fact, through automatic qualification queries, new postings are already filtered based on their match with the organisation and assignments.
RMA as a catalyst for growth
These cases show that RMA not only saves time and costs, but also transforms effectiveness and the recruiter experience. This cuts both ways: with RMA, you achieve more revenue and reduce costs.
Whether you are just starting out or already a major player, RMA opens countless avenues for growth for recruitment agencies and staffing organisations. Wondering where you can make the most profit with RMA software? Get in touch with us. Our specialists will be happy to take a look with you.
