From campaigns to AI: how Triade Vitree is always taking the next step
Three years ago, Triade Vitree started using recruitment marketing software to take control of their campaigns themselves. Since then, the collaboration with MrWork has expanded step by step - from creating campaigns themselves to implementing Agentic AI for recruitment. This is the story of a healthcare organisation that keeps innovating with technology and is now reaping the benefits.
Thinking in possibilities, also within recruitment
With 1,900 employees and 121 locations in Flevoland and IJsselland, Triade Vitree provides customised disability, youth and mental health care. Thinking in possibilities instead of limitations - that is how they offer clients the chance to shape their own lives. That way of thinking is the common thread for Triade Vitree's recruitment team. When they noticed in 2023 that it was becoming increasingly difficult to fill vacancies quickly and without agency involvement, they switched to recruitment marketing automation.
With the MrWork software, they were at the controls of their campaigns and employer branding themselves, which yielded immediate gains. The result after the first year of working with MrWork: 75+ campaigns, almost 3 million views and, via low-threshold response options (such as chat, lead forms and sign-up buttons on the site), they also got in touch with 500+ candidates they would never have spoken to otherwise.
Soeraja Baars, recruitment & selection advisor at Triade Vitree, says: "From then on, we have been in charge of our campaigns ourselves. This works much more efficiently and we immediately filled vacancies from the campaigns and low-threshold contact options."
"[Thanks to the software] we are in control of our campaigns ourselves. This works much more efficiently [...], [allowing us] to keep innovating with technology and now reap the benefits."
Soeraja Baars, recruitment consultant at Triade Vitree
The next step: an AI agent that helps
Now that Triade Vitree has built a strong employer brand and is much easier to engage with candidates, it was time for the next phase. Deborah Olie, Corporate Recruiter at Triade Vitree, talks about their choice of the MrWork AI agent: "We noticed that we were spending a lot of time on candidates in the orientation phase - people who are not yet ready to apply but have questions. As a healthcare organisation, we value personal contact. All questions deserve a quick response, but this was difficult to organise in practice. The AI agent now takes this over from us, which means we can still get a good response to everyone in a scalable way."
The AI agent focuses specifically on talent pooling and profile enrichment. Candidates who get to know Triade Vitree via the work-at site can put all their questions to the AI agent. At the same time, this AI agent retrieves relevant information, e.g. about interests and a BIG registration, and processes this directly in the ATS(Ubeeo).
Candidates are thus categorised automatically, without the need for a recruiter.
"The great thing is that we as recruiters now only have to deal with qualified candidates. This saves us a huge amount of time. I think in the pre-apply phase this saves about 80% of manual work." Deborah Olie, Corporate Recruiter at Triade Vitree
You are not alone
It's not just the technology that makes Triade Vitree a happy MrWork customer. Els Reinders, communications advisor at Triade Vitree, says of the cooperation: "What I like about MrWork is that they are very good at thinking along and giving advice. They spot opportunities and give suggestions for improvements, without pushing. They understand that not everything can always be taken up immediately and don't mind explaining things several times. So you are in charge, but not alone. That's really the added value of MrWork, I think."
Thanks to this collaboration, the step to using AI in recruitment became smaller for Triade Vitree. Deborah says: "AI is new territory for Triade Vitree, but this innovation felt manageable thanks to MrWork's guidance. The AI agent was set up together based on the best practices from MrWork as well as Triade Vitree's processes. You can see exactly what the AI agent is doing and why. Based on that, you can adjust and optimise. That gives confidence. You are not dependent on a black box, but you understand what is happening and can adjust it yourself."
And the possibilities are growing. Triade Vitree sees opportunities to use the AI agent also in the qualification of candidates, for example during the recruitment of holiday workers. By automatically screening that inflow too, only relevant candidates enter the ATS. Less noise, more quality. "We have only just started," Deborah concludes.
