Optimisation of campaigns based on data
Lidl's recruiters have been making intensive use of MrWork's technology for several months. The technology allows Lidl to easily, easily and cost-efficiently advertise a vacancy (regionally) to the desired target group. In this, Lidl uses MrWork 's data to ensure optimal targeting possibilities. In this way, campaigns can be further optimised to reach as many candidates as possible within the available budget.
Launch a vacancy campaign within 1 minute
The MrWork technology is linked to Lidl's ATS, so data from the ATS can easily be used to set up or adjust (performance of) campaigns. The only thing recruiters need to decide before a campaign goes live is the desired duration and daily budget. The technology automatically creates ad variants from the content library within the Lidl account, enabling a vacancy to be activated in just every click!
"Thanks to MrWork 's software solution, our regional recruiters can independently and automatically launch a vacancy campaign within 1 minute, with the right targeting, content and message!"
Time savings of over 90% through the use of technology
Vacancies at Lidl are live for an average of 10 days and can easily be deactivated or reactivated when needed. Flexibility is essential here. If a vacancy is closed in the ATS, the campaign stops automatically within MrWork technology. Because many operations can be automated, Lidl has been able to save over 90% in the process from request to execution of a campaign!
Result
- Link with ATS: live in 30 seconds
The automated link provided by MrWork allows the data from Lidl's ATS to be linked to the system's performance data. The only variables recruiters determine prior to a campaign going live are the desired duration and daily budget. The system automatically creates ad variants from the content library within the system, enabling a vacancy to be activated in less than 30 seconds!
- Efficiency: +90% time gained
By using the platform, efficiency gains have been made in (campaign) communication via e-mail, giving recruiters more time for core business activities. In doing so, the tool allows the recruitment team to create and execute campaigns independently, giving them more accountability and autonomy in recruitment marketing. Lidl managed to save over 90% time in the process from request to execution of a campaign!
- Flexibility: CPC € 0.25 and relevant
The vacancies are live for an average of 10 days and can easily be deactivated or reactivated when desired. Flexibility is key here. If a vacancy is closed in the ATS, the campaign stops automatically. The cost per click here is over 50% below the retail benchmark of €0.70 ct while the relevance of the traffic is better.
