An organisation in transition
Breman is not only driving the energy transition forward, but also the transition of its own organisation. Marleen Breman, recruitment and employer branding manager, talks about the developments the organisation has undergone in recent years. “We are working hard to professionalise our organisation. Our HR strategy is being reshaped and we are investing in employer branding and recruitment. Our story needs to be told. After all, that is what sets us apart from other companies in the installation sector. We have therefore expanded our team of three recruiters to include four employer branding specialists, and a recruitment marketer will be joining us in the future. Now we can start building. We have to, because we’re keen to expand our teams so that we can really make the energy transition a reality. At the same time, the labour market – particularly for technically experienced staff – is challenging.”
When Breman started working with MrWork 3 years ago, they had little in-house capacity in the field of recruitment and employer branding. They were looking for a partner who could fill that gap for them. They needed tooling that ensures employer visibility and tells the story, but without requiring a lot of manual work. MrWork 's solutions meet this need and the partnership goes beyond software.
"MrWork is also a partner who shares knowledge and spars and thinks with us. MrWork 's team is always there for us. They are very approachable and are on top of things. That is very nice. During the start-up and further development of MrWork Leads, there was good communication and coordination, which has already allowed us to get a lot out of this new technology in a short time."
Marleen Breman, Breman Installation group
One platform for the entire funnel
"What I like about MrWork is that they offer solutions for the total recruitment funnel. From awareness campaigns to conversion-oriented job marketing and lead generation. The reports give us a lot of insight into what works and what does not. This allows us to constantly optimise our campaigns." Marleen sees exactly which applicants come to them through MrWork campaigns. "That's always a nice number. For the vacancy of employer branding marketer in my own team, for example, we had 5 applications through the MrWork campaigns. So you can see concretely that the recruitment marketing we deploy through MrWork is paying off."
Keep it simple
It's nice when recruiters can create and publish a job campaign as easily as possible. With MrWork Jobs, Breman ensures that their recruiters, most without marketing knowledge, can simply and quickly set up a campaign for their vacancies. Marleen says: "As the employer branding team, we make sure content is available in MrWork Jobs. With the tagging and search functionality, the recruiter can very quickly find texts and images that match the vacancy and combine them into a campaign. Because it is so user-friendly, recruiters use it a lot. And that, of course, is exactly the intention!"
Be approachable
When MrWork rolled out its new product Leads in 2022, Breman was immediately at the forefront of working with it. It is part of their culture to be approachable and to deal with each other in an informal way. They were keen to extend this to their contact with potential candidates.
"We are extremely happy with MrWork Leads, it has already given us a great deal. It's a great system that makes it very easy to approach candidates. You can respond quickly, give each individual attention and seek interaction. By the amount of chat messages coming in, it is clear that candidates really like it. It is used very actively!"
Marleen Breman, Breman Installation group
The dot on the horizon
"I am very satisfied with the cooperation with MrWork. Their recruitment marketing technology takes a lot of work off my hands. If we had to organise this all one by one and by ourselves, our work becomes a lot harder. You'd rather not spend too much team capacity on things that can be done automatically. That's exactly what technological solutions are for! Above all, you want to let your people tell the story. By working together with MrWork, that works very well."
This year, Breman is working mainly on their proposition as an employer. "It starts with a strong employer story and you can translate that into, for example, the new work-at-home site and your campaigns. MrWork allows us to spread our message easily and well. We also want to look, together with the MrWork team, at expanding channels for our awareness campaigns, such as Youtube and Snapchat. It's nice that they help us with tips & tricks to get our recruitment funnel as filled as possible."
Let technology relieve you of your worries
As you can see, using recruitment marketing automation software in combination with an experienced team is hugely valuable and can deliver excellent results. Would you also like to think outside the box to attract candidates in new ways? Then request a demo and discover what MrWork can do for your organisation.
