As a recruiter, you naturally want the right candidates to discover your vacancies and take follow-up action. But how do you ensure that these candidates not only visit your job-by-site, but also actually convert? The answer lies in automation software. With smart tools, you can boost your recruitment strategy and increase conversion. How? Here are five ways automation improves the performance of your work-by site.
1. Increase your talent pool with automated lead generation
You've probably heard of the power of lead generation, but how can you apply it to your work-by site? Automation software makes it possible to generate leads through your career website even before candidates are actively looking for a new job. Using forms, pop-ups and chat options, you can easily collect contact details from interested candidates who might otherwise leave without action. For example, consider a call to action that invites candidates to fill in their details for, say, a newsletter, job updates or even an knowledge event.
By gathering these candidates into your talent pool, you can reconnect with them at the right moments. The magic lies in the timing: you collect ‘leads’ and can approach them later when they are actually ready to take the next step.This process is also known as marketing automation, and is therefore the best way to make the most of your talent pool. A report by FindStack indicates that around 51 per cent of companies use marketing automation. It is noteworthy that 63 per cent of companies that use marketing automation outperform their competitors.
2. Ensure personalised communication with automation tools
No two candidates are the same. Therefore, the message you send each of them must be perfectly suited to that person. Automation tools make it possible to send personalised communication on a large scale, without spending a long time doing it manually. By segmenting based on behaviour on your website, e.g. jobs they have viewed or data they have filled in, you can send them targeted emails that encourage them to sign up further.
Did you know that 86% of consumers say personalisation has an impact on their purchasing decisions? Research shows that people want a personalised approach and experience, as well as a willingness to share personal information for personalised offers.
This approach not only helps build stronger relationships, but also increases the likelihood of candidates actually applying. For example, you can send automated follow-up emails that remind candidates of jobs they found interesting, or even highlight specific benefits of your organisation.
3. Run A/B tests with your jobs
It may sound like something for marketers, but A/B testing is a gamechanger in recruitment marketing too. By testing different versions of your job ads, you can find out which one works best to attract candidates. The difference could be in the tone of voice, the call-to-action, or the way you highlight your organisation's benefits.
With automation software, you can run these A/B tests automatically, giving you immediate insight into what works and what doesn’t. You can then consistently use the best-performing copy to achieve more conversions. According to a study by Optimizely, A/B testing can increase the conversion rate by up to 30 per cent.
4. Target your strategy with real-time analytics
The power of automation lies not only in its execution, but also in its ability to collect and analyse real-time data. Using real-time data in campaigns can improve your effectiveness by up to 20 per cent! Thanks to advanced analytics and reporting tools, you can immediately see which campaigns are performing best, which vacancies are attracting the most attention, and where your conversion issues lie.
These insights will allow you to make quick and targeted adjustments to your strategy. Perhaps it turns out that your landing page is not converting well or that you could target a particular audience better. Either way, with real-time data you can take immediate action to improve conversion.
5. Track your candidates automatically with automation software
Another effective way to improve the conversion rate of your work-by site is through automated follow-up of candidate interactions. Not every visitor to your site applies immediately, but they are on your page for a reason. Automation software makes it possible to follow up these interested candidates automatically.
For example, when a candidate views a vacancy but does not apply straight away, an automated system can remind them of the vacancy a few days later via a personalised email or even a text message. This increases the likelihood that they will take action after all. By automating these follow-ups, you ensure that no potential talent slips through the net. Using automation in the application process can boost productivity and ensure that candidates aren’t overlooked – and that’s exactly what you want to achieve.
In short: automation software makes recruiting easier and more effective
With the right automation tools, you can not only make your recruitment strategy more efficient, but also much more effective. Automated lead generation, personalised communication, A/B testing of job content, and real-time analytics not only help you increase the conversion rate of your work-at-home site, but ensure that you always stay in touch with the right candidates. Less manual work, more smart technology that delivers the results you are looking for.
By using automation tools, you can make recruitment simple, scalable and, above all, much more effective. Would you like to find out more about how MrWork can help you boost your conversion rate? Get in touch with us!
