Hey agency recruiter, be honest. How many different tools do you use to attract and select candidates? Chances are you switch between job boards, a WhatsApp tool, social advertising platforms, your ATS and a few more Excel files in between on a daily basis. Convenient? Not really. Efficient? Definitely not.
In this blog we will show you why you are losing time and money by working with separate tools and how you can turn this into more efficiency and more margin by using one recruitment marketing automation platform. Because why still use a patchwork of software when it can be easier and cheaper?
Unnecessary loss of time and higher costs with separate tools
It happens to almost every recruitment agency on the rise. As your organisation grows, you take a more critical look at processes. You see opportunities for optimisation and choose a tool that contributes to this. Later, you implement the next tool to simplify another process. And so it goes on, until the recruitment team loses its way in the jungle of tools. The consequences?
1. Much switching costs time and energy. Each separate piece of software has its own login, interface and working method. This encourages errors and delays, which is exactly what you don't want as a recruiter at an agency or staffing organisation. Time is everything!
Example: You want to set up a recruitment campaign to find 10 new candidates for a client. With separate tools, you first have to create ads in a social media advertising platform, then manually export the leads to your ATS and then use a separate chat tool to approach candidates. That means multiple switching between systems, transferring data yourself and screening each candidate manually.
2. Data gets fragmented. Because each system has its own reports and dashboards, it becomes difficult to gain insight into the effectiveness of your recruitment marketing. Which ads produce quality candidates at low cost? Where do candidates drop out? If you use separate tools, this is not easy to find out.
Example: With a vacancy campaign, you have to check how the campaign is running on each platform separately. What is the CTR on Linkedin? What is the CPC on Meta? How is the campaign running on Google Ads? You also need to look in several places for the number of responses. Leads come in on the ad platform, applications via the website in your ATS. In short, data is everywhere, but really nowhere really good insight.
“A high CTR is all well and good, but what really makes a recruiter happy is when your campaign brings in four suitable candidates who are ultimately placed. By gaining that insight, you’re making a real impact on the company’s objectives.” – Jelmer Zuidema of Roadtrip
3. Costs rise unnecessarily. Each tool has its own costs. Think licences, implementation costs and possible links. Adding up all these small amounts often leads to higher costs than previously thought.
Example: You use Recrubo for automatic screening, Joboti for communication via WhatsApp and Wonderkind for social media advertising. If you add up all the costs for these tools, it can add up considerably.
4. Less overview, less grip. With separate tools, candidates come to you via all sorts of channels. Via e-mail, applications via your website, in lead forms, via WhatsApp. The risk of losing sight of candidates or following up too late due to the issues of the day is sky-high.
Example: A candidate starts a WhatsApp conversation with one of the recruiters, but this information is not automatically synchronised with your ATS. As a result, a fellow recruiter may overlook this candidate when selecting profiles for the vacancy.
Work more efficiently with one recruitment marketing automation platform
Centralising saves time. A lot of time. In addition, your data is more transparent, allowing you to make the right strategic choices and 9 times out of 10 you will also reduce your software expenses.
1. More overview and peace of mind. You work from one central hub in which you run recruitment campaigns, set up soft conversions and maintain 1-to-1 candidate contact. No hassle with multiple tabs and logins or manually transferring data between systems. Recruiters can switch faster and have more time for real contact with candidates.
Example: With an all-in-one recruitment marketing automation platform you organise the entire process of attracting, selecting and maintaining contact in one environment. From your linked ATS, you quickly create a vacancy campaign, the responses arrive in the multichannel inbox and are automatically synchronised with your ATS. All without the hassle of exports or endless switching between systems.
2. Better insight into data and results. Because you develop all your recruitment marketing activities in one tool, you also get a complete overview of the candidate journey via that same tool. You see exactly what works and what doesn't, so you can adjust your strategy accordingly.
Example: Thanks to one real-time dashboard, you can see at a glance which channel produces a lot of candidates at low costs. Based on this, you can reallocate your campaign budget to the best-performing channels.
3. Lower costs, more margin. One platform means fewer licences and less maintenance. This not only saves money, but also the frustration of separate systems that do not work well together.
Example: Instead of paying for multiple tools with partly overlapping functions, invest in one platform that offers all the necessary functionalities. You save on your costs, leaving more margin per placement at the bottom line.
4. Every candidate in view. By receiving all responses centrally and synchronising them automatically with your ATS, you can be sure you never miss out on an interested candidate again.
Example: In the MrWork platform, all responses - via the WhatsApp pop-up on your website, via in-ad lead forms or after participating in an event - arrive in one multichannel inbox. Possibly with automatic tagging, talent pool assignment or scoring. Thanks to a link to your ATS, you can automatically send these responses - optionally only after automatic qualification - to your ATS.
Integrations with complementary tools
By switching from a variety of standalone tools to a single RMA platform, you’ll make things a lot easier for yourself. If you then also ensure seamless integration with tools that cannot be replaced by RMA software, you’ll create a truly effective tech stack for agency recruiters. Think of integrations with your ATS, of course, but also your careers page or an interview analysis tool such as In2Dialog.
Recruit faster, smarter and cheaper
For staffing and recruitment agencies, it is all about speed, efficiency and the smart use of data. Only then will you win the war for talent and be and remain successful in the competitive world of employment mediation.
By working with one recruitment marketing automation platform, recruitment consultants:
- More overview and peace of mind because all responses are received centrally and do not have to be transferred manually.
- Better insight into data to make the right choices for optimisation and success.
- More time for making real matches because they save a lot of time through automations and do not have to constantly switch between systems.
And as a recruitment manager, you will reduce costs and increase your team's productivity, thus generating more turnover and margin.
Are you still juggling different tools every day? Perhaps it’s time to try a different approach. Find out how much you could gain by switching to recruitment marketing automation software.
